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Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes

Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in var...

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Detalhes bibliográficos
Publicado no:Commun Methods Meas
Main Authors: Liu, Jiaying, Hornik, Robert
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5063249/
https://ncbi.nlm.nih.gov/pubmed/27746848
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2016.1150442
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