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Magazine hyped: Trends in tobacco advertising and readership characteristics, 2010–2014

We tracked magazine advertisements for seven tobacco products in US magazines from 2010 to 2014 and examined magazine readership characteristics that are associated with advertising placement in 2014. Advertising data came from Kantar Media’s Intelligence and readership data came from a 2014 Experia...

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書目詳細資料
發表在:Prev Med
Main Authors: El-Toukhy, Sherine M., Choi, Kelvin
格式: Artigo
語言:Inglês
出版: 2016
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC5050131/
https://ncbi.nlm.nih.gov/pubmed/27519170
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.ypmed.2016.08.017
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