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Magazine hyped: Trends in tobacco advertising and readership characteristics, 2010–2014

We tracked magazine advertisements for seven tobacco products in US magazines from 2010 to 2014 and examined magazine readership characteristics that are associated with advertising placement in 2014. Advertising data came from Kantar Media’s Intelligence and readership data came from a 2014 Experia...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:Prev Med
Main Authors: El-Toukhy, Sherine M., Choi, Kelvin
Format: Artigo
Jezik:Inglês
Izdano: 2016
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC5050131/
https://ncbi.nlm.nih.gov/pubmed/27519170
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.ypmed.2016.08.017
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