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Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences
This research investigates differences in men's and women's attitudes toward ads featuring product-relevant sex appeals. It is found that women, but not men, were more negative toward an ad featuring an attractive opposite-sex model when their commitment thoughts were heightened. Women wer...
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| Gepubliceerd in: | Front Psychol |
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| Hoofdauteur: | |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Frontiers Media S.A.
2016
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| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5043062/ https://ncbi.nlm.nih.gov/pubmed/27746749 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2016.01456 |
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