Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion

This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people’s brand attitude and purchase intentions. To investigate the mechanisms underlying these effects, we integrated resistance theories with the persuasion knowled...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Julkaisussa:Am Behav Sci
Päätekijät: van Reijmersdal, Eva A., Fransen, Marieke L., van Noort, Guda, Opree, Suzanna J., Vandeberg, Lisa, Reusch, Sanne, van Lieshout, Floor, Boerman, Sophie C.
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: SAGE Publications 2016
Aiheet:
Articles
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC5042288/
https://ncbi.nlm.nih.gov/pubmed/27721511
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0002764216660141
Tagit: Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!

Samankaltaisia teoksia