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The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff

OBJECTIVE: Restricting tobacco marketing is a key element in the US Food and Drug Administration’s (FDA) public health framework for regulating tobacco. Given the dearth of empirical data on direct marketing, the objective of this study was to assess the reach and impact of promotions on sales throu...

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Détails bibliographiques
Publié dans:Tob Regul Sci
Auteurs principaux: Timberlake, David S., Bruckner, Tim A., Ngo, Vyvian, Nikitin, Dmitriy
Format: Artigo
Langue:Inglês
Publié: 2016
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC4977089/
https://ncbi.nlm.nih.gov/pubmed/27517061
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.2.2.6
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