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The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff

OBJECTIVE: Restricting tobacco marketing is a key element in the US Food and Drug Administration’s (FDA) public health framework for regulating tobacco. Given the dearth of empirical data on direct marketing, the objective of this study was to assess the reach and impact of promotions on sales throu...

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Detalles Bibliográficos
Publicado en:Tob Regul Sci
Main Authors: Timberlake, David S., Bruckner, Tim A., Ngo, Vyvian, Nikitin, Dmitriy
Formato: Artigo
Idioma:Inglês
Publicado: 2016
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Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4977089/
https://ncbi.nlm.nih.gov/pubmed/27517061
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.2.2.6
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