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The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff

OBJECTIVE: Restricting tobacco marketing is a key element in the US Food and Drug Administration’s (FDA) public health framework for regulating tobacco. Given the dearth of empirical data on direct marketing, the objective of this study was to assess the reach and impact of promotions on sales throu...

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Bibliographische Detailangaben
Veröffentlicht in:Tob Regul Sci
Hauptverfasser: Timberlake, David S., Bruckner, Tim A., Ngo, Vyvian, Nikitin, Dmitriy
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2016
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4977089/
https://ncbi.nlm.nih.gov/pubmed/27517061
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.2.2.6
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