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‘Born in Michigan? You’re in the Biobank’: Engaging Population Biobank Participants through Facebook Advertisements

BACKGROUND/AIMS: Despite a broad call for biobanks to use social media, data is lacking regarding the capacity of social media tools, especially advertising, to engage large populations on this topic. METHODS: We used Facebook advertising to engage Michigan residents about the BioTrust for Health. W...

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Bibliographische Detailangaben
Veröffentlicht in:Public Health Genomics
Hauptverfasser: Platt, J.E., Platt, T., Thiel, D., Kardia, S.L.R.
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2013
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4961047/
https://ncbi.nlm.nih.gov/pubmed/23796763
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1159/000351451
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