A carregar...

Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

BACKGROUND: The interpersonal, dialogic features of social networking sites have untapped potential for public health communication. We ran a Facebook advertising campaign to raise statewide awareness of Michigan’s newborn screening and biobanking programs. OBJECTIVE: We ran a Facebook advertising c...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Publicado no:JMIR Public Health Surveill
Main Authors: Platt, Tevah, Platt, Jodyn, Thiel, Daniel B, Kardia, Sharon L. R
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4906239/
https://ncbi.nlm.nih.gov/pubmed/27244774
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.5623
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!