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Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication
BACKGROUND: The interpersonal, dialogic features of social networking sites have untapped potential for public health communication. We ran a Facebook advertising campaign to raise statewide awareness of Michigan’s newborn screening and biobanking programs. OBJECTIVE: We ran a Facebook advertising c...
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| Izdano u: | JMIR Public Health Surveill |
|---|---|
| Glavni autori: | , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
JMIR Publications
2016
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4906239/ https://ncbi.nlm.nih.gov/pubmed/27244774 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.5623 |
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