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Vaporous Marketing: Uncovering Pervasive Electronic Cigarette Advertisements on Twitter
BACKGROUND: Twitter has become the “wild-west” of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, “kid-friendly” flavors, algorithmically generated false testimonials, and free samples. METHOD...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | PLoS One |
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| Κύριοι συγγραφείς: | , , , , , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Public Library of Science
2016
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4943591/ https://ncbi.nlm.nih.gov/pubmed/27410031 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0157304 |
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