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Vaporous Marketing: Uncovering Pervasive Electronic Cigarette Advertisements on Twitter
BACKGROUND: Twitter has become the “wild-west” of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, “kid-friendly” flavors, algorithmically generated false testimonials, and free samples. METHOD...
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| 出版年: | PLoS One |
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| 主要な著者: | , , , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Public Library of Science
2016
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4943591/ https://ncbi.nlm.nih.gov/pubmed/27410031 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0157304 |
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