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Features in grocery stores that motivate shoppers to buy healthier foods, ConsumerStyles 2014

OBJECTIVE: We examined nine features in grocery stores shoppers reported motivated them to purchase more healthful foods in the past month. DESIGN: Features were compiled from common supermarket practices for each of the 4 Ps of marketing: pricing, placement, promotion, and product. We examined perc...

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Detalhes bibliográficos
Publicado no:J Community Health
Main Authors: Moore, Latetia V, Pinard, Courtney A., Yaroch, Amy L.
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4930406/
https://ncbi.nlm.nih.gov/pubmed/26831484
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s10900-016-0158-x
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