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A BEHAVIORAL ECONOMIC MODEL OF ALCOHOL ADVERTISING AND PRICE

This paper presents a new empirical study of the effects of televised alcohol advertising and alcohol price on alcohol consumption. A novel feature of this study is that the empirical work is guided by insights from behavioral economic theory. Unlike the theory used in most prior studies, this theor...

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Bibliographic Details
Published in:Health Econ
Main Authors: SAFFER, HENRY, DAVE, DHAVAL, GROSSMAN, MICHAEL
Format: Artigo
Language:Inglês
Published: 2015
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4889554/
https://ncbi.nlm.nih.gov/pubmed/25919364
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/hec.3186
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