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A BEHAVIORAL ECONOMIC MODEL OF ALCOHOL ADVERTISING AND PRICE
This paper presents a new empirical study of the effects of televised alcohol advertising and alcohol price on alcohol consumption. A novel feature of this study is that the empirical work is guided by insights from behavioral economic theory. Unlike the theory used in most prior studies, this theor...
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| Publicado no: | Health Econ |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4889554/ https://ncbi.nlm.nih.gov/pubmed/25919364 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1002/hec.3186 |
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