Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout

BACKGROUND: Awareness campaigns are ubiquitous, but little is known about their potential effectiveness because traditional evaluations are often unfeasible. For 40 years, the “Great American Smokeout” (GASO) has encouraged media coverage and popular engagement with smoking cessation on the third Th...

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Bibliografiske detaljer
Udgivet i:JMIR Public Health Surveill
Main Authors: Ayers, John W, Westmaas, J Lee, Leas, Eric C, Benton, Adrian, Chen, Yunqi, Dredze, Mark, Althouse, Benjamin M
Format: Artigo
Sprog:Inglês
Udgivet: JMIR Publications 2016
Fag:
Original Paper
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4869240/
https://ncbi.nlm.nih.gov/pubmed/27227151
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.5304
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