Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout

BACKGROUND: Awareness campaigns are ubiquitous, but little is known about their potential effectiveness because traditional evaluations are often unfeasible. For 40 years, the “Great American Smokeout” (GASO) has encouraged media coverage and popular engagement with smoking cessation on the third Th...

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Bibliographische Detailangaben
Veröffentlicht in:JMIR Public Health Surveill
Hauptverfasser: Ayers, John W, Westmaas, J Lee, Leas, Eric C, Benton, Adrian, Chen, Yunqi, Dredze, Mark, Althouse, Benjamin M
Format: Artigo
Sprache:Inglês
Veröffentlicht: JMIR Publications 2016
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Original Paper
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4869240/
https://ncbi.nlm.nih.gov/pubmed/27227151
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/publichealth.5304
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