Nalaganje...
From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimaging data to characterize the set of processes that...
Shranjeno v:
| izdano v: | J Mark Res |
|---|---|
| Main Authors: | , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
2015
|
| Teme: | |
| Online dostop: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4822556/ https://ncbi.nlm.nih.gov/pubmed/27065490 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1509/jmr.14.0606 |
| Oznake: |
Označite
Brez oznak, prvi označite!
|