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From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimaging data to characterize the set of processes that...
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| Yayımlandı: | J Mark Res |
|---|---|
| Asıl Yazarlar: | , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
2015
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| Konular: | |
| Online Erişim: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4822556/ https://ncbi.nlm.nih.gov/pubmed/27065490 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1509/jmr.14.0606 |
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