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The Relationship Between the Customer Relationship Management and Patients’ Loyalty to Hospitals
BACKGROUND AND AIM: Customer Relationship Management (CRM) with its various components has been considered as a tool causing customers’ loyalty. The present study aims to investigate the relationship between the various components of customer relationship management and patients’ loyalty to the plac...
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| Publicado no: | Glob J Health Sci |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Canadian Center of Science and Education
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4803969/ https://ncbi.nlm.nih.gov/pubmed/26493416 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5539/gjhs.v8n3p65 |
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