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Impact of the introduction of standardised packaging on smokers’ brand awareness and identification in Australia
INTRODUCTION AND AIMS: The introduction of standardised packaging (SP) in Australia in December 2012 has heightened interest in how image and branding might affect smoking. This paper tests the hypothesis that brand awareness and identification among smokers will decline after the introduction of SP...
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| Pubblicato in: | Drug Alcohol Rev |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
2015
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4792799/ https://ncbi.nlm.nih.gov/pubmed/26369651 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/dar.12331 |
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