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Impact of the introduction of standardised packaging on smokers’ brand awareness and identification in Australia

INTRODUCTION AND AIMS: The introduction of standardised packaging (SP) in Australia in December 2012 has heightened interest in how image and branding might affect smoking. This paper tests the hypothesis that brand awareness and identification among smokers will decline after the introduction of SP...

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Detalhes bibliográficos
Publicado no:Drug Alcohol Rev
Main Authors: Balmford, James, Borland, Ron, Yong, Hua-Hie
Formato: Artigo
Idioma:Inglês
Publicado em: 2015
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4792799/
https://ncbi.nlm.nih.gov/pubmed/26369651
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/dar.12331
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