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Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments
BACKGROUND: The provision of additional information is often assumed to improve consumption decisions, allowing consumers to more accurately weigh the costs and benefits of alternatives. However, increasing the complexity of decision problems may prompt changes in information processing. This is par...
में बचाया:
| में प्रकाशित: | BMC Med Inform Decis Mak |
|---|---|
| मुख्य लेखकों: | , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
BioMed Central
2016
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4739384/ https://ncbi.nlm.nih.gov/pubmed/26842646 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12911-016-0251-1 |
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