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An Exploratory Application of Eye-Tracking Methods in a Discrete Choice Experiment

Background. Discrete choice experiments (DCEs) are increasingly used to elicit preferences for benefit-risk tradeoffs. The primary aim of this study was to explore how eye-tracking methods can be used to understand DCE respondents’ decision-making strategies. A secondary aim was to explore if the pr...

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Bibliografische gegevens
Gepubliceerd in:Med Decis Making
Hoofdauteurs: Vass, Caroline, Rigby, Dan, Tate, Kelly, Stewart, Andrew, Payne, Katherine
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: SAGE Publications 2018
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6088456/
https://ncbi.nlm.nih.gov/pubmed/30074879
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0272989X18782197
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