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Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets()
OBJECTIVES: We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. METHODS: We created grocery cart placards that detailed the num...
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| Publicat a: | Prev Med Rep |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2015
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4721399/ https://ncbi.nlm.nih.gov/pubmed/26844084 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2015.04.007 |
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