Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets()

OBJECTIVES: We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. METHODS: We created grocery cart placards that detailed the num...

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Veröffentlicht in:Prev Med Rep
Hauptverfasser: Payne, Collin R., Niculescu, Mihai, Just, David R., Kelly, Michael P.
Format: Artigo
Sprache:Inglês
Veröffentlicht: Elsevier 2015
Schlagworte:
Regular Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4721399/
https://ncbi.nlm.nih.gov/pubmed/26844084
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2015.04.007
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