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Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign

In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findi...

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Pubblicato in:PLoS One
Autori principali: Duke, Jennifer C., Alexander, Tesfa N., Zhao, Xiaoquan, Delahanty, Janine C., Allen, Jane A., MacMonegle, Anna J., Farrelly, Matthew C.
Natura: Artigo
Lingua:Inglês
Pubblicazione: Public Library of Science 2015
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC4682984/
https://ncbi.nlm.nih.gov/pubmed/26679504
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0144827
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