Youth Receptivity to FDA’s The Real Cost Tobacco Prevention Campaign: Evidence From Message Pretesting

In February 2014, the Food and Drug Administration launched The Real Cost, a national youth tobacco prevention campaign. This article examines youth receptivity to potential campaign ads using data from 3 message pretesting studies featuring the same design and consistent instrumentation. A total of...

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Detalhes bibliográficos
Publicado no:J Health Commun
Main Authors: ZHAO, XIAOQUAN, ALEXANDER, TESFA N., HOFFMAN, LEAH, JONES, CHAUNETTA, DELAHANTY, JANINE, WALKER, MATTHEW, BERGER, AMANDA T., TALBERT, EMILY
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5101168/
https://ncbi.nlm.nih.gov/pubmed/27736365
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2016.1233307
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