Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off

Through a Privacy Calculus (i.e. risk–benefit trade-off) lens, this study identifies factors that contribute to consumers’ adoption of personalised nutrition services. We argue that consumers’ intention to adopt personalised nutrition services is determined by perceptions of Privacy Risk, Personalis...

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Publicado en:Genes Nutr
Autores principales: Berezowska, Aleksandra, Fischer, Arnout R. H., Ronteltap, Amber, van der Lans, Ivo A., van Trijp, Hans C. M.
Formato: Artigo
Lenguaje:Inglês
Publicado: Springer Berlin Heidelberg 2015
Materias:
Research Paper
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4583554/
https://ncbi.nlm.nih.gov/pubmed/26407608
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12263-015-0478-y
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