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Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off
Through a Privacy Calculus (i.e. risk–benefit trade-off) lens, this study identifies factors that contribute to consumers’ adoption of personalised nutrition services. We argue that consumers’ intention to adopt personalised nutrition services is determined by perceptions of Privacy Risk, Personalis...
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| Publicado no: | Genes Nutr |
|---|---|
| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer Berlin Heidelberg
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4583554/ https://ncbi.nlm.nih.gov/pubmed/26407608 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12263-015-0478-y |
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