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Content Themes of Alcohol Advertising in US Television — Latent Class Analysis

BACKGROUND: There is little alcohol research that reports on the thematic contents of contemporary alcohol advertisements in US television. Studies of alcohol ads from two decades ago did not identify “partying” as a social theme. Aim of the present study was to describe and classify alcohol adverti...

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Veröffentlicht in:Alcohol Clin Exp Res
Hauptverfasser: Morgenstern, Matthis, Schoeppe, Franziska, Campbell, Julie, Braam, Marloes W.G., Stoolmiller, Michael, Sargent, James D.
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2015
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4558344/
https://ncbi.nlm.nih.gov/pubmed/26207317
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/acer.12811
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