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Content Themes of Alcohol Advertising in US Television — Latent Class Analysis
BACKGROUND: There is little alcohol research that reports on the thematic contents of contemporary alcohol advertisements in US television. Studies of alcohol ads from two decades ago did not identify “partying” as a social theme. Aim of the present study was to describe and classify alcohol adverti...
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| Publicado no: | Alcohol Clin Exp Res |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4558344/ https://ncbi.nlm.nih.gov/pubmed/26207317 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/acer.12811 |
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