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The impact of free trial acceptance on demand for alternative nicotine products: evidence from experimental auctions

OBJECTIVES: This study explored the relationship between product trials and consumer demand for alternative nicotine products (ANP). METHODS: An experimental auction was conducted with 258 adult smokers, wherein participants were randomly assigned to one of four experimental conditions. The particip...

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Detalhes bibliográficos
Publicado no:Harm Reduct J
Main Authors: Rousu, Matthew C., O’Connor, Richard J., Bansal-Travers, Maansi, Pitcavage, James M., Thrasher, James F.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2015
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4468811/
https://ncbi.nlm.nih.gov/pubmed/26063180
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12954-015-0052-3
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