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Effect of brand and advertising medium on demand for e-cigarettes: Evidence from an experimental auction()

Print and television advertisements for e-cigarettes are currently legal in the United States. Given that e-cigarettes are a lower-risk alternative to cigarettes, these ads could have a positive public health impact if they motivate smokers to switch to e-cigarettes. However, the public health impac...

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Bibliografiska uppgifter
I publikationen:Prev Med Rep
Huvudupphovsmän: Rousu, Matthew C., O'Connor, Richard, Corrigan, Jay
Materialtyp: Artigo
Språk:Inglês
Publicerad: Elsevier 2017
Ämnen:
Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC5432678/
https://ncbi.nlm.nih.gov/pubmed/28540162
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.pmedr.2017.04.013
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