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CIGARETTE BRAND LOYALTY IN AUSTRALIA: FINDINGS FROM THE ITC FOUR COUNTRY SURVEY

BACKGROUND AND AIM: There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand, and the relation between these and sociodemographic vari...

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Pubblicato in:Tob Control
Autori principali: Cowie, Genevieve A., Swift, Elena, Borland, Ron, Chaloupka, Frank J., Fong, Geoffrey T.
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2013
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC4426261/
https://ncbi.nlm.nih.gov/pubmed/24078075
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2013-051071
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