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CIGARETTE BRAND LOYALTY IN AUSTRALIA: FINDINGS FROM THE ITC FOUR COUNTRY SURVEY

BACKGROUND AND AIM: There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand, and the relation between these and sociodemographic vari...

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Vydáno v:Tob Control
Hlavní autoři: Cowie, Genevieve A., Swift, Elena, Borland, Ron, Chaloupka, Frank J., Fong, Geoffrey T.
Médium: Artigo
Jazyk:Inglês
Vydáno: 2013
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4426261/
https://ncbi.nlm.nih.gov/pubmed/24078075
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2013-051071
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