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CIGARETTE BRAND LOYALTY IN AUSTRALIA: FINDINGS FROM THE ITC FOUR COUNTRY SURVEY

BACKGROUND AND AIM: There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand, and the relation between these and sociodemographic vari...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Tob Control
Prif Awduron: Cowie, Genevieve A., Swift, Elena, Borland, Ron, Chaloupka, Frank J., Fong, Geoffrey T.
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: 2013
Pynciau:
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC4426261/
https://ncbi.nlm.nih.gov/pubmed/24078075
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2013-051071
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