CIGARETTE BRAND LOYALTY IN AUSTRALIA: FINDINGS FROM THE ITC FOUR COUNTRY SURVEY

BACKGROUND AND AIM: There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand, and the relation between these and sociodemographic vari...

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Bibliographic Details
Published in:Tob Control
Main Authors: Cowie, Genevieve A., Swift, Elena, Borland, Ron, Chaloupka, Frank J., Fong, Geoffrey T.
Format: Artigo
Language:Inglês
Published: 2013
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4426261/
https://ncbi.nlm.nih.gov/pubmed/24078075
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2013-051071
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