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Trends in Exposure to Televised Prescription Drug Advertising, 2003–2011
INTRODUCTION: TV accounts for over half of pharmaceutical direct-to-consumer advertising (DTCA) spending in the U.S. The purpose of this study is to quantify average household exposure to branded and non-branded (help-seeking) televised prescription drug advertisements and describe variation over ti...
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| Veröffentlicht in: | Am J Prev Med |
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| Hauptverfasser: | , , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
2015
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4405658/ https://ncbi.nlm.nih.gov/pubmed/25891057 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2014.12.001 |
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