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What Are Cancer Centers Advertising to the Public? A Content Analysis
BACKGROUND: Although critics have expressed concerns about cancer center advertising, the content of these advertisements has not been analyzed. OBJECTIVE: To characterize the informational and emotional content of cancer center advertisements. DESIGN: Systematic analysis of all cancer center advert...
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| Publicat a: | Ann Intern Med |
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| Autors principals: | , , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2014
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4356527/ https://ncbi.nlm.nih.gov/pubmed/24863081 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.7326/M14-0500 |
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