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Wreaking “Havoc” on Smoking: Social Branding to Reach Young Adult “Partiers” in Oklahoma
BACKGROUND: More than 25% of young adult Oklahomans smoked cigarettes in 2012. Tobacco marketing campaigns target young adults in social environments like bars/nightclubs. Social Branding interventions are designed to compete directly with this marketing. PURPOSE: To evaluate an intervention to redu...
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| Published in: | Am J Prev Med |
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| Main Authors: | , , , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4292932/ https://ncbi.nlm.nih.gov/pubmed/25528713 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2014.09.008 |
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