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Wreaking “Havoc” on Smoking: Social Branding to Reach Young Adult “Partiers” in Oklahoma

BACKGROUND: More than 25% of young adult Oklahomans smoked cigarettes in 2012. Tobacco marketing campaigns target young adults in social environments like bars/nightclubs. Social Branding interventions are designed to compete directly with this marketing. PURPOSE: To evaluate an intervention to redu...

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Bibliographic Details
Published in:Am J Prev Med
Main Authors: Fallin, Amanda, Neilands, Torsten B., Jordan, Jeffrey W., Hong, Juliette S., Ling, Pamela M.
Format: Artigo
Language:Inglês
Published: 2015
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4292932/
https://ncbi.nlm.nih.gov/pubmed/25528713
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.amepre.2014.09.008
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