Does Tobacco-Control Mass Media Campaign Exposure Prevent Relapse Among Recent Quitters?

OBJECTIVE: To determine whether greater mass media campaign exposure may assist recent quitters to avoid relapse. METHOD: Using date of data collection and postcode, media market estimates of televised tobacco-control advertising exposure measured by gross ratings points (GRPs) were merged with a re...

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Bibliographic Details
Published in:Nicotine Tob Res
Main Authors: Wakefield, Melanie A., Bowe, Steven J., Durkin, Sarah J., Yong, Hua-Hie, Spittal, Matthew J., Simpson, Julie A., Borland, Ron
Format: Artigo
Language:Inglês
Published: Oxford University Press 2013
Subjects:
Original Investigation
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4288108/
https://ncbi.nlm.nih.gov/pubmed/22949574
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/nts134
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