Beyond Traditional Advertisements: Leveraging Facebook’s Social Structures for Research Recruitment

BACKGROUND: Obtaining access to a demographically and geographically diverse sample for health-related research can be costly and time consuming. Previous studies have reported mixed results regarding the potential of using social media-based advertisements to overcome these challenges. OBJECTIVE: O...

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Detalles Bibliográficos
Publicado en:J Med Internet Res
Autores principales: Valdez, Rupa S, Guterbock, Thomas M, Thompson, Morgan J, Reilly, Jeremiah D, Menefee, Hannah K, Bennici, Maria S, Williams, Ishan C, Rexrode, Deborah L
Formato: Artigo
Lenguaje:Inglês
Publicado: JMIR Publications Inc. 2014
Materias:
Original Paper
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4259909/
https://ncbi.nlm.nih.gov/pubmed/25348050
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.3786
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