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Use of mass media campaigns to change health behaviour
Mass media campaigns are widely used to expose high proportions of large populations to messages through routine uses of existing media, such as television, radio, and newspapers. Exposure to such messages is, therefore, generally passive. Such campaigns are frequently competing with factors, such a...
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| 出版年: | Lancet |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
2010
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4248563/ https://ncbi.nlm.nih.gov/pubmed/20933263 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/S0140-6736(10)60809-4 |
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