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Are you Scared Yet?: Evaluating Fear Appeal Messages in Tweets about the Tips Campaign
In March 2012, the CDC launched “Tips from Former Smokers,” a $54 million national campaign featuring individuals experiencing long-term health consequences of smoking. The campaign approach was based on strong evidence that anti-tobacco ads portraying fear, graphic images, and personal testimonials...
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| Publicado no: | J Commun |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4241544/ https://ncbi.nlm.nih.gov/pubmed/25429162 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcom.12083 |
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