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Gamification and service marketing
Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service ma...
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| Publicado no: | Springerplus |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Springer International Publishing
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4227984/ https://ncbi.nlm.nih.gov/pubmed/25392812 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/2193-1801-3-653 |
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