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Gamification and service marketing

Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service ma...

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Bibliografski detalji
Izdano u:Springerplus
Glavni autori: Conaway, Roger, Garay, Mario Cortés
Format: Artigo
Jezik:Inglês
Izdano: Springer International Publishing 2014
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4227984/
https://ncbi.nlm.nih.gov/pubmed/25392812
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/2193-1801-3-653
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