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Forewarning reduces fraud susceptibility in vulnerable consumers
Telemarketing fraud is pervasive and older consumers are disproportionally targeted. Given laboratory research showing that forewarning can effectively counter influence appeals, we conducted a field experiment to test whether forewarning could protect people who had been victimized in the past. A r...
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| Main Authors: | , , , , , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2014
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4199235/ https://ncbi.nlm.nih.gov/pubmed/25328263 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/01973533.2014.903844 |
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