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Gaining trust as well as respect in communicating to motivated audiences about science topics
Expertise is a prerequisite for communicator credibility, entailing the knowledge and ability to be accurate. Trust also is essential to communicator credibility. Audiences view trustworthiness as the motivation to be truthful. Identifying whom to trust follows systematic principles. People decide q...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
National Academy of Sciences
2014
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| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4183178/ https://ncbi.nlm.nih.gov/pubmed/25225372 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1317505111 |
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