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Using narratives and storytelling to communicate science with nonexpert audiences
Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information f...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
National Academy of Sciences
2014
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4183170/ https://ncbi.nlm.nih.gov/pubmed/25225368 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1320645111 |
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