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Social Networking Versus Facebook Advertising to Recruit Survey Respondents: A Quasi-Experimental Study

BACKGROUND: Increasingly, social contact and knowledge of other people’s attitudes and behavior are mediated by online social media such as Facebook. The main research to which this recruitment study pertains investigates the influence of parents on adolescent alcohol consumption. Given the pervasiv...

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Autores principales: Gilligan, Conor, Kypri, Kypros, Bourke, Jesse
Formato: Artigo
Lenguaje:Inglês
Publicado: JMIR Publications Inc. 2014
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4180341/
https://ncbi.nlm.nih.gov/pubmed/25230740
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/resprot.3317
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