Social Networking Versus Facebook Advertising to Recruit Survey Respondents: A Quasi-Experimental Study

BACKGROUND: Increasingly, social contact and knowledge of other people’s attitudes and behavior are mediated by online social media such as Facebook. The main research to which this recruitment study pertains investigates the influence of parents on adolescent alcohol consumption. Given the pervasiv...

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Bibliographic Details
Main Authors: Gilligan, Conor, Kypri, Kypros, Bourke, Jesse
Format: Artigo
Language:Inglês
Published: JMIR Publications Inc. 2014
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Original Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4180341/
https://ncbi.nlm.nih.gov/pubmed/25230740
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/resprot.3317
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