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Social Networking Versus Facebook Advertising to Recruit Survey Respondents: A Quasi-Experimental Study

BACKGROUND: Increasingly, social contact and knowledge of other people’s attitudes and behavior are mediated by online social media such as Facebook. The main research to which this recruitment study pertains investigates the influence of parents on adolescent alcohol consumption. Given the pervasiv...

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Autori principali: Gilligan, Conor, Kypri, Kypros, Bourke, Jesse
Natura: Artigo
Lingua:Inglês
Pubblicazione: JMIR Publications Inc. 2014
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC4180341/
https://ncbi.nlm.nih.gov/pubmed/25230740
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/resprot.3317
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