The Relationship between Brand-Specific Alcohol Advertising on Television and Brand-Specific Consumption among Underage Youth

BACKGROUND: Being able to investigate the relationship between underage drinkers' preferences for particular brands and their exposure to advertising for those brands would represent a significant advance in alcohol marketing research. However, no previous national study has examined the relati...

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Bibliographische Detailangaben
Hauptverfasser: Ross, Craig S., Maple, Emily, Siegel, Michael, DeJong, William, Naimi, Timothy S., Ostroff, Joshua, Padon, Alisa A., Borzekowski, Dina L.G., Jernigan, David H.
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2014
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Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4146644/
https://ncbi.nlm.nih.gov/pubmed/24986257
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/acer.12488
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